BCG Matrix

 What is a BCG matrix?

  • It is a graph that uses market growth and market share in order to categorize different items.
  • There are four different categories


The Dog
  • This is that has low market share but low relative growth
  • This will bring short term cash but will not grow. 

The Cow

  • This has low market growth but high market share
  • This is a product that many people use, but this product will not grow. 

The Question Mark

  • This has high market growth but low market share
  • This is a product with a lot of potential

The Star

  • This has high market growth and high market share
  • This is a product that everybody has and a product that is sure to grow. 

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